Social Media

Instagram Hashtags Usage and Marketing Methods

In recent years, Instagram has become the world’s most popular social network. While other platforms such as Facebook and Twitter have lost some of their popularity, Instagram continues to grow in both users and engagement. Many people now attribute this growth to a number of reasons, including the ease of use, photo sharing capabilities and free access for everyone.

One reason that many people enjoy Instagram is because it is so easy to use. Unlike other social platforms that require users to learn complex tools and settings, all you need to do on Instagram is sign up and start posting photos or videos right away. This simple interface makes it quick and easy to post content, which is one of the reasons why so many people are drawn to Instagram.

In addition to its ease of use, another reason that so many people enjoy using Instagram is because it allows them to easily share their photos and videos with friends and family. Whether you want to show off your latest vacation pictures or share a funny video with your friends, Instagram makes it simple and quick to do so with just a few taps on your phone.

As pointed out on marketing websites like, this sharing aspect is one of the key drivers behind Instagram’s popularity, as many users love being able to keep in touch with those they care about through social media.

For more useful tips, facts and information on Instagram, keep reading through the full article below.

Fun Facts and Useful Tips About Instagram

Instagram is a popular social media platform with over 1 billion monthly active users as of 2021. Here are some of the latest stats and facts about the platform:

Instagram is most popular among younger users: Instagram is particularly popular among younger users, with 71% of U.S. teens and 60% of U.S. adults aged 18-29 using the platform.

Instagram has a high engagement rate

Instagram has a higher engagement rate than many other social media platforms, with users averaging 1.6 billion likes per day. This makes it an attractive platform for businesses looking to connect with their audience and drive engagement.

Instagram is a visual platform

Instagram is a highly visual platform, with 95% of posts being photos or videos. This makes it a great platform for businesses that have visually appealing products or services to showcase.

Instagram has a strong e-commerce presence

Instagram has several e-commerce features that allow businesses to sell their products directly through the platform. This includes the ability to add a “Shop” tab to their profile, tag products in their posts, and allow users to make purchases directly through Instagram.

Instagram has a growing user base

Instagram’s user base has been steadily growing over the years, with the platform adding over 100 million new users in the first quarter of 2021 alone. This makes it an increasingly important platform for businesses looking to connect with customers and drive sales.

The Future Growth of Instagram in 2023

Overall, Instagram is a popular and influential social media platform with a strong presence in the e-commerce space. By understanding the latest stats and facts about the platform, businesses can better understand how to effectively use Instagram to grow their brand and reach their business goals.
As fast as the internet and Instagram is growing, it’s always best to read up on the latest trends and what’s happening in the world of social media. An excellent resource for finding such information is The site updates often and has been around for nearly 20 years!

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Contributing Writer

Jacob is an experienced content publisher and editor at With a passion for technology and a wealth of knowledge in the field, Jaccob brings a unique perspective to the website and its readers.