It does not matter if you run an online store or a physical one; digital marketing is essential for both types of businesses, especially if your business is small.

Therefore, meaning that even though you own a physical store, you need to advertise online so that people learn about your business. 

Thus to help you build the best digital marketing strategy for your business, we are going to share eight digital marketing tips for a small business that will help increase traffic and improve user experience.

Tip #1: Create Your Own Merchandise

If you have built a strong brand that people relate to, you could release your own merchandise. Even if your business is brand new, you can use customized merchandise to organize giveaways and generate more traffic to your website.

To avoid ordering large quantities of items and save time, you can try out easy print-on-demand with Printify. By using a POD service, you won’t have to worry about the production or delivery of the items; you’ll just need to come up with the designs.

Tip #2: Build a Website

To promote your small business, you will need a website. If you run an online business and use social media platforms instead of a website because you don’t want to make big investments, know that using online website builders and paying for a domain won’t cost as much, and you will have a website in less than a week.

Though if you run a physical store and don’t have a website, you need to get one as soon as possible because it’s highly doubtful that you will build a fortune out of visitors that are passing by your store.

Tip #3: Make Sure the Website Is Mobile-Responsive

According to statistics, 51% of shoppers made holiday purchases on mobile in 2020. Thus in 2021, you need to make sure that your website is responsive and test it out yourself using many different devices.

More to it, as of 2021, people are still living in the constraints of the worldwide pandemic and spending more time on their smartphones and tablets; these numbers are likely to grow this year.

Tip #4: Simplify the Checkout Process

Having a high cart abandonment rate is a big problem. You invest money to generate traffic to your website and expect the site visitors to convert; unfortunately, you lose them at the last step of their conversion.

To avoid people abandoning their carts, make sure you make the checkout process as easy, short, and simple as possible. Begin with removing fields that are not necessary. 

Tip #5: Find the Best Social Media Channels

If you want to generate more traffic to your website and earn more in order to scale and develop your business, there is no doubt you need to start sharing engaging content on social media channels.

Creating quality content on social media that has a great copy and a catchy visual is not easy; thus, you may want to hire a specialist to help you with the content and the entire strategy. Also, it is important that you choose the social media platforms that fit your brand the best.

Tip #6: Create Video Content 

Talking about social media channels, nowadays, the most engaging form of content is videos. If your brand is more substantial, you might not want to advertise on TikTok, and maybe you shouldn’t, because you will likely not find your target audience there.

However, creating a short video representing your newest invention or your recent online course is ideal for sharing on such social media channels as LinkedIn. 

Tip #7: Collaborate With Influencers

If you choose the influencers to collaborate with wisely, it can bring you a lot of benefits, including not only profits but also increased brand awareness.

When choosing an influencer, it is important that the person fits your niche, has enough followers, and that those followers are real. To find legit influencers to promote your products or services, you can always consult with agencies that help influencers and brands find one another.

Tip #8: Have a Blog

Having a blog on your website has two benefits. First of all, it is good for your SEO and can help you increase your Quality Score on Google Ads if you use the right keywords. Furthermore, it can also help maximize your ad spend on Google Ads.

Secondly, it creates added value, which will help you outstand your competitors. It is completely normal to have competition if you sell a product or service that has a demand on the market, but you need to find something that will benefit your potential customers, apart from manipulating prices.