The Perfect YouTube Niche: How to Find It?
YouTube is an amazing platform that allows many creative people to show their potential and make unorthodox, new, and unique videos. It is more than just a social media platform. It is a global corporation that offers plenty of opportunities to its creators.
However, to become a popular Youtuber with a decent following, a person needs to do their utmost. Creating a popular channel takes time, marketing strategy, and a proper niche that will allow you not just to find fulfillment from your work but also make money on YouTube.
So, today we will explore how to find the perfect niche for you on this incredible video service and start a channel that will bring you money, fame, and everything in between. Let’s start!
Why Is It So Important to Find Your Niche?
Numerous case studies show that capricious audiences will appreciate a YouTube channel that can offer people more or less stable content. It doesn’t mean that you need to be stagnant and upload YouTube videos in one style year after year. No, this thesis means that you need to understand what content you can do the best and produce videos in this niche.
But, if you upload non-cohesive videos that are not connected with each other and don’t share a theme or style, people will be confused and stop watching you soon enough.
If you are interested in multiple topics, just learn how to start a channel in the beauty niche, for example, and then create a tech channel for your other passion.
How to Find the Perfect YouTube Niche
Your niche can be absolutely anything you want. Sometimes, people know what content they want to create from the start, and they do not need any advice. Your particular niche can be something you love, your passion, or something you are particularly good at.
For example, if you are a content marketing god, it is logical to start a channel about it. You can share your knowledge about content, social media marketing, creating great marketing strategies, etc.
Do not be afraid to create a specialized channel, like if you want to do reviews about video editing software or different kinds of birds. It is okay to create very niche content because if you make quality videos that bring helpful information, people will start watching your videos eventually. Yes, it can take more time for you to gain a following, but you will get a very dedicated audience.
If you are not into making videos about your hobbies, you can find out what content people actually need. To start your research, you can look at Google Search trends and find keywords on search queries that can give you ideas for a niche.
In a Keyword Planner, you can find what people look at on the internet to come up with the idea for your niche and a potential first YouTube video. As for Google trends, here we have a service that allows you to see when people search for this or that keyword. For example, it is obvious that people will look for “Christmas decorations” in December more often, but what about “how to set up a cat house”? Using Google keyword planner and digital trends tool, you can come up with popular themes and upload videos about them at the right time.
Of course, there are some timeless trends on the web. There are niches for videos that will be relevant for years to come. These videos are what’s trending on YouTube always, and usually, they belong to one of these niches:
- Food. What we can say is, people just love food! Preparing interesting local meals, using unusual ingredients, and baking giant/tiny things combined with high-quality video production is the recipe for success in a food niche.
- Gaming. YouTube gaming channels are on the top of the platform, and people always ask for more. Speedruns, let’s plays, walkthroughs, guides, and tutorials always gain many views, and the YouTube audience really loves them.
- Tech. Reviews for tech products can be entertaining, but their main purpose is to help people not to buy crappy things. You can also create videos about tech software; for example, creating tutorials and video reviews on free video editors is a great idea!
- Humor. Users often go to YouTube for entertainment, and a humor niche can help you to open your potential as a stand-up comedian, skits artist, or just an actor.
- Beauty. This is a huge industry, and its rise brought many talented beauty gurus and make-up artists to the platform. This niche can also include fashion, lifestyle content, and vlogs.
Use Your Content to the Fullest
So you have an idea about a niche, you know how to create a YouTube channel, and now you need to see if the niche you’ve chosen works for you. First of all, you need to create a digital marketing strategy and video uploading schedule to start gaining a following. As with every big project in life, you need to be consistent and strategic.
Once you have something to look at, go to your account’s analytics to see who watched your content, when people shut down your videos and go somewhere else, and other details about users’ behavior.
Analyze all the information you can get to improve your content and learn how much YouTube pays its creators for making amazing videos for people.
YouTube stats show that most people go to Youtube for entertainment and all kinds of videos needed for different themes. Someone wants to see an educational clip, another person would love to watch an eyeshadow review, and your uncle Larry just loves videos about heavy machinery.
In any case, there’s always a place for every useful video and if your niche is your passion, do your thing, and soon enough, people will see, appreciate and start watching your videos. Good luck!